Our values and principles

Our values and principles

  1. Love for People

You are the most important thing we have. You inspire us to experiment and create new collections. You support us when we need it. Together, we come up with names for our jewelry, participate in charity projects, celebrate successes, and empathize when things are tough.

We love you.

All people.

Therefore, customer orientation and genuine care for customers are our top priorities.

  1. Ethical Approach

It's essential for us to help you choose a piece of jewelry that you will wear with love and enjoyment.

In communication, we are always friendly. First, we want to maintain a light and pleasant energy for the brand, and second, all our employees are kind people and don't know any other way.

We understand that buying jewelry is often not a spontaneous decision made in 5 minutes. People approach such purchases seriously, and that's normal. They need more time to think, decide what they like, what color they prefer, and muster the courage to make a decision. Therefore, rushing and being persistent is not our style. We are understanding when someone clarifies details about a hundred different pieces of jewelry or places an order only after a month. It's all completely normal and doesn't bother us.

  1. Environmental Responsibility

We genuinely strive to be better, not better than all people in the world, but better than ourselves yesterday. We sort various types of waste in our office and then have it taken for recycling/incineration by a recycling company. We try to pack our parcels in an environmentally friendly way. While we can't completely forgo all the beauty of packaging, as we believe that packaging plays a crucial role in the life of a gift, we attempt to use recyclable paper/cardboard for wrapping, so people can also recycle or reuse the packaging.

  1. Sincerity and Openness

We openly and honestly talk about the DARI jewelry brand: successes, failures, experiments, and the life of the workshop. With the same honesty, we admit our mistakes. If a misunderstanding occurs, we don't shy away from it. We openly acknowledge, "Yes, it's our fault," apologize, and offer several solutions to the person. We're not perfect, but we always take responsibility and propose options: wait/change the order/replace with another piece, etc.

  1. Handmade

The natural desire for uniqueness, something special and not mass-produced, brought all of us here. These qualities attract people to our jewelry. All our jewelry is exclusive because it's impossible to make two identical pieces. They may be similar but differ. When you buy jewelry from us, you're buying emotion, mood, and atmosphere. Something genuinely authentic. You can actively participate in changing or adding to the jewelry: choose the width/diameter/size, the number of stones, engraving, etc. Attending our jewelry workshops allows people not only to unleash their creative potential but also to relieve tension and find their "zen."

  1. One Master's Work

Each piece of jewelry is made by a specific jeweler, from start to finish. Even after completion, if cleaning/repair is needed, the same jeweler takes care of it. This adds a personal touch to the jewelry, as all our jewelers put love into their work.

  1. Love for Our Work

We love what we do, approach our work responsibly and ethically, care for each other, our jewelry, their fates, and for you. We all believe that quality is paramount, and it's crucial for the jewelry to be worn and bring joy to its owner. We will never leave you with unresolved issues and always strive to accommodate. We come to work as if joining a group of friends where you'll be understood, supported, and helped. We smile, and it's in this atmosphere that we create our jewelry.

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